The Thin Emerald Line

Why are we here?

Because new technology like cloud and mobile creates a unique opportunity to improve the world in areas like equality, inclusion, social impact and wealth creation.

What is the line?

The Start Society logo includes a simple emerald green vertical line on the right hand side, seemingly ‘held steady’ or perhaps ‘pushed’ forward by the word Society in the bottom of the logo.

This is the thin emerald line.

It represents our tiny tech startup community holding and improving our local quality of life for all of us in an aggressive new global economy where competitive forces roll around the world powered by the internet, globalisation, mobile and other forces and technologies.

Our home grown yet global tech startups exporting great product mean we are not just consuming or paying. We are also creators who are earning. This could be wealth or social impact or perhaps even more nuanced ‘influence’.


Those that Start any business but particularly those that create global tech startups exporting world class products are the few from Society that rely and build upon it but also defend it.

Hence the stacked words in the StartSoc logo.

If we are successful, we can become The definitive start society, a city, nation or region of global creators like tech startups and expert innovators that are global grade and don’t just hold the line but advance it and our quality of life along with it – for ALL of us.

How can we succeed?

There are lots of ways to grow a startup but the years of guessing are over. Now the proven methods are well known in e best minds and just need to be shared.

So peer learning through specialist curated communities that get founders out of their garages and into hyper connected globally minded groups so they can level up faster and move ahead faster with the best support, learning and growth environments in the world.

It takes many skills to grow a great tech startup and no one has all the answers that is why co-learning from peers and sharing is so important. It is also financially beneficial and flexible. From growth hacking to cyber security and artificial intelligence and rapid scaling. No one has a the answers.

The average startup can require hundreds of skills so living and or working in a specialist community of critical mass is essential – not just a ‘nice to have’ – if you want to be competitive.

That is why we exist here at The Start Soxiety and also why we run curated co-working community spaces iCentral by StartSoc http://iCentral.Co

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