So you have an idea for a tech startup?
Here are some resources you should read.
The main point is you need to get something in front of a customer, the sooner the better. Can you do it today?
Most of all you want to collect data based on what people do not what they say. Give them a mockup or clickable prototype. Try these resources
- Marvel App
- Pop App
- Proto.io
Once it looks like (say) 100 people like your idea then get connected with the ecosystem and use resources to build a minimum-viable-product (MVP).
The key is not about appealing to millions of people with something generic that they barely care about. It is about building something for a small group that really want your product. Some people call this the minimum-viable-monopoly (MVM).
Customer interviews are really useful to dig down on problems and opportunities. Here are some resources –
