Idea Validation

So you have an idea for a tech startup?

Here are some resources you should read.

The main point is you need to get something in front of a customer, the sooner the better. Can you do it today?

Most of all you want to collect data based on what people do not what they say. Give them a mockup or clickable prototype. Try these resources

  • Marvel App
  • Pop App
  • Proto.io

Once it looks like (say) 100 people like your idea then get connected with the ecosystem and use resources to build a minimum-viable-product (MVP).

The key is not about appealing to millions of people with something generic that they barely care about. It is about building something for a small group that really want your product. Some people call this the minimum-viable-monopoly (MVM).

Customer interviews are really useful to dig down on problems and opportunities. Here are some resources –